Selling by Design is different. It is fundamentally sound and tested for over 30 years by thousands of sales professionals in nearly every industry.  Yet, its different.  This isn't a book on hype, motivation or theory- it's a salesman's field guide to selling.  It's meant to be used, dog eared, torn up and marked up.  Small enough to ride in the car, read while having lunch and easy to use and understand so that it can be done in "chunks."  A perfect gift for anyone starting their career as well as those who have been at it for decades.