Remember the other 98%
I am seldom left without words or a positive thought, but over the last several months I have become a bit frustrated. As you know, I speak, consult, conduct training workshops, all to move the thought process forward in the areas of sales, marketing, leadership and management.
Occasionally I am a bit hard on myself, asking questions like "the world doesn't need another dude talking about sales techniques or why/how people buy" Or, "the world has little original thought left, and I certainly don't have the corner on brilliance, so why should I trod forward?" And then I get out of my "hovel" and into the real world working with real folks and I am reminded of one thing, little or none of all this knowledge is ever implemented.
The world doesn't need a whole lot more of new thought, it already has a helluva time implementing what we know to be sound practices.
I looked back at some old resources I have on my bookshelf and sure enough, there in all the stacks of books on change, management, leadership, selling and marketing is a piece of paper that says "Remember the other 98%. It's called implementation."
So I wake up daily on a new quest; teach others how to manage and implement the changes I and others often have spoke about, but can't seem to be put in place. Great ideas not used are still new ideas.